In the last two years blogging has gone from a personal means of expression to an essential marketing tool.
More than 50% of website owners are considering using blogs as part of their marketing mix. There are many advantages to creating a blog for your
website, here are some of the most important benefits of a properly set up professional Corporate Blog.
Triangle Direct Corporate Blogs offer:
Search Engine Visibility:
Search Engines love blogs. A Corporate
blog with optimized coding provides you with the ability to the
make the engines take notice of your company as provider of
relevant information to visitors and also to your subscribers.
Search Engine Rankings:
Search engines are constantly looking
for fresh content and inbound links. A Corporate blog is an
excellent way of providing both. The engines will visit your site
more frequently if are adding new content, and will archive your
blog entries, thus adding pages to your site. The more pages or
information you have, the better your rankings will be. Blog
entries are also a very good source of inbound links, which also
increase your rankings.
Marketing Advantages:
A Triangle Direct corporate blog presents
constant fresh communication of news, events, information, sales,
and more to its readers. The Constant Stream of current
information establishes your company as an expert in your
industry; you are up to date and current on everything that your
customers would need to know.
Conversion rates:
Conversion rates of visitors to sites with
corporate blogs are higher than sites without. This is true for
lead generation and retail oriented sites.
Media Outlets:
A corporate blog can be picked up by all major
news outlets.
RSS Syndication:
Triangle Direct Corporate Blogs give u full RSS
syndication options. Your blog will be available to subscribers on
popular news sites such as MY MSN, MY Yahoo, and every major blog
reader. These are destination sites where readers are subscribing
to get information from your blog and other content providers.
Company image:
If you have a blog it demonstrates to your
clients that you are a leader in your space, and on the cutting
edge of technology. It also gives your company a great way to
communicate with your clients, and receive valuable feedback.
Triangle Direct takes all of the effort out of designing, creating and maintaining a corporate blog. We can create a professional and turnkey
blog design and structure, which is search engine friendly and seamlessly blended into your company or website theme. Your company can
be ready to start blogging within three business days.
We will also give you insight into the best way to navigate the blogosphere. We will train you on the intricacies of blog posting: Setting up blog users within your company: Setting up RSS feeds, Blog search engine submissions and many other “tricks of the trade” to make sure you are getting the most out of your blog.
Contact us today to receive a price quotation or for more information on how your company can benefit from a Corporate Blog.
Email:info@triangledirectwebdesign.com
|